VimpelCom Ltd.’s reporting structure is divided into five business units – Europe and North America, Russia, Ukraine, the Commonwealth of Independent States (CIS), and Africa and Asia, all of which report to the Company’s headquarters in Amsterdam.
The Company’s Board of Directors approved this reporting structure in April, 2011 following the completion of the combination of VimpelCom Ltd. with Wind Telecom. The structure is designed to support the strategic initiatives of the overall Company and its individual business units, all while maintaining a lean and flexible enterprise focused on delivering shareholder returns.
VimpelCom Ltd. provides services under the “Beeline”, “Kyivstar”, “djuice”, “Wind”, “Infostrada”, “Mobilink”, “Leo”, “Banglalink”, “Telecel” and “Djezzy” brands.
“Beeline” is the “Most Valuable Russian Brand” according to the European Brand Institute, with an estimated value of €7.9 billion in 2009. Eurobrand also placed “Beeline” in the top 50 “Most Valuable European Brands” for the first time in its history in 2009.
The commercial service was launched under the Beeline brand, a brand developed by Mr. Fabela in late 1993 to differentiate the company as a youthful and fun company, rather than a technical company. VimpelCom re-launched “Beeline” with the current characteristic black-and-yellow striped circle in 2005 with a campaign to associate the brand with the principles of brightness, friendliness, effectiveness, simplicity and positive emotions. The rebranding campaign was hugely successful and the principles associated with the brand captured hearts and minds.