This module introduces you to the nature of strategy and the processes of strategic decision making within organisations. As well as explaining a range of strategic analysis techniques, including numerical methods, the module explores the content of particular strategies and the factors influencing strategy development within organisations.
Understanding how people think and act at work is essential knowledge for any manager. This module examines the behaviour of individuals in organisations. You will develop sophisticated understanding of the role of individual differences, personality and ability; attitudes such as motivation, commitment and trust; leadership, team and group dynamics; and methods for managing successful organisational change. Throughout the module you will apply your learning to real organisational situations, including making suggestions for behavioural interventions.
Research Methods in Business and Management
This module supports you in your dissertation by providing a rigorous base in social research. The skills learned in the module can be applied to the study of management and business issues, and subsequently help you develop skills to effectively organise, structure and manage a research project. This module is taught in terms 1 and 2.
Business Economics and Accounting
Everyone working today needs a solid grounding in the essentials of business economics and financial accounting. This split module enables you to acquire and consolidate an operational knowledge of the fundamentals of both, and to appreciate their relevance for strategic decision-making and planning.
Operations and Supply Chain Management
The module provides you with an in-depth understanding of the complexities of managing operations and supply chains. The emphasis of the module is a critical evaluation of the principal processes, which add value. While the principal focus is on the manufacturing sector, the module will also examine these processes in the context of the service sector.
Strategic Marketing Management
This module explores strategic management, marketing planning and professional marketing practice with a view to equipping you with an advanced understanding and critical appreciation of the conceptual models that underpin the strategic marketing planning process, and the complex nature of strategic management decisions and potential barriers to their implementation. You will develop the advanced conceptual and practical skills needed to successfully develop a professional strategic marketing plan.
You choose two of the following modules. All electives reflect current managerial thinking, academic debate and the research interests of the Business School; as such they are subject to change.
Buyer Behaviour and Marketing Communications
This module investigates the specialised area of buyer behaviour and the management of customer-centric Integrated Marketing Communications (IMC) strategies to develop a critical appreciation of the complex nature of the customer decision-making process, together with the challenges marketers face in seeking to influence that process. You will acquire the specialised skills needed to develop a comprehensive marketing communications strategy that is founded upon a grounded knowledge of how and why customers behave as they do.
This module investigates corporate governance mechanisms which serve to promote transparency, responsibility and accountability in organisations. The objective is to develop your skills in the analysis of systems of corporate governance, both at the level of individual organisations and economic systems. Particular attention will be paid to the reasons for, and the impact of, differences in systems of corporate governance at international level.
Decision Making for Operations
This module introduces students to a range of specialised tools commonly used to assist decision making and promotes a critical awareness of the use and limitation of these tools.
East Asian Business and Management
The module enables students to critically appreciate business and management issues relating to East Asia. It helps students to critically understand the leading business systems within the region. The module also engages students in a comparative analysis of key East Asian organisational and management preferences. The module will also examine the problems and opportunities for developing East/West business relationships.
Employee Relations and Reward
The module develops students’ knowledge and understanding of the key issues relating to trends in employee relations and reward management. The module also provides students with the opportunity to critically understand the reasons and explanations behind such trends, as well as critically review debates and practices in employee relations and reward management.
The module aims to develop the financial tools of business management, emphasising issues of long-term financial decision-making. The module provides you with the ability to critically evaluate the information needs of management for control and decision-making purposes. It also provides you with a critical understanding in the use of management accounting information and appreciation of the limitations of such information.
The module provides a critical approach enabling you to explore concepts and practices related to managing in a turbulent, dynamic global environment. The module seeks to challenge conventional strategic thinking by investigating new models of international companies driven by networks, global links and adaptability.
Innovation and Technology Management
The module provides you with the opportunity to study the principles and practice of managing innovation and technology. It also seeks to develop your understanding of innovation as a key organisational process in modern companies and the impact of innovation and technology management on strategy.
Management Decision Making
The module provides you with an in-depth understanding of the complexities of decision making, and how decisions can be improved by specialist techniques such as decision analysis and scenario thinking. Emphasis is placed on critically evaluating both the quality of management judgement and the assumptions underlying decision-aiding techniques.
New Venture Creation
This elective provides students with an understanding of the concept and processes of entrepreneurship, covering the various forms of new venture creation, – from individual or team-based start-ups, to corporate venturing and social enterprise. It deals the various stages of new venture creation, including identifying an opportunity, analysing the business environment and developing a strategy, building an entrepreneurial organisation and managing growth. Students develop skills through practical experience of building a business plan and learning how to approach investors for funding.
Organisations: an Ecological Perspective
The module aims to provide a unified theoretical framework to analyse issues from diverse areas of management including issues of strategy, human resource management, marketing, and change management. The theoretical framework stems from Organisational Ecology but includes considerations from Institutional Theory as well as Transaction Cost Economics.
The module enables you to acquire and demonstrate a specialist knowledge and understanding of the literature on the management and economics of small business; relate this specialist knowledge and understanding to the experience of founding and developing a small business; and develop a critical understanding of issues surrounding the development and implementation of policy support for new and small businesses.
Strategy and Organisation
The module aims to deepen your understanding of the strategic management of organisations. The module builds on the core Strategy module and adopts the point of view of the executive team and considers the entire firm as a single entity. The module also enables students to review and apply various theoretical principles associated with strategic analysis.
Work and Society
The module focuses upon key issues which relate to current trends in work, organisation and society. It also provides you with a critical understanding of the reasons and explanations behind such trends and how they impact on the organisation of work and the work of organisations.