United Business Institutes offers a Master of Business Administration degree preparing students for broader management responsibilities and for more specific assignments in business. 

Its goals are:                                                     

1). To develop understanding of the sociocultural, economic and political environments in order to reach a professional perspective beyond present responsibilities. 

2). To foster the ability to identify problems, obtain relevant data, design and evaluate alternative approaches, and implement the best choice. 

3). To set up basis for dealing effectively with others; to become aware of recent developments in behavioral sciences. 

4). To obtain an interdisciplinary understanding of fundamental concepts and principles from the various business disciplines. 

5). To encourage students to think broadly and to bridge all gaps between the theories and the actual practice of effective Management. 

Educational Programs: The UBI Master in Business Administration program offers four specific Concentrations taught in English by UBI professors. 

–         MBA Concentration I:     International Business Management. 

–         MBA Concentration II:    Corporate Intelligence & Knowledge Management. 

–         MBA Concentration III:  Global Information Technology, Electronic-Commerce & Net Economy Management.  

–     MBA Concentration IV:    Leadership & Change Management.



1) Organizational Behavior (30 hrs): Study of key factors that influence performance and attitudes, and their relationship to level of analysis. Application of theory to the solution of common organizational problems, using case studies 

2) International Marketing (30 hrs): Analysis of international marketing problems from a practical managerial point of view. Topics covered include international marketing systems, competitive policies and strategies, demand analysis, and global/local distribution structures. 

3) International Business Law (30 hrs): The historical development, basis, and role of international business law in modern society, with special reference to the role and application of legal principle in modern industry. International business law is studied as one of the dynamics of society and as a major determinant of managerial action. 

4) Business Communication (30 hrs): Successful communication is frequently a causal factor in organizational effectiveness. This case-oriented course examines the fragile nature of the communication process. Opportunities for students to improve their communication skills are provided. 

5) Business Governance (30 hrs): The aim is to provide the student with an in-depth understanding of business management principles. Emphasis is put on strategic management and managerial controls. Key issues: Business Leadership, Strategic analysis, planning and formulation, Risk Management… 

6) Human Resources Management (30 hrs): This course focuses on effective management of a firm’s human resources. Major topics include leadership, motivation, behavior, teamwork, employee influence systems, evaluation. 

7) Marketing Research (30 hrs): A study of the methods and procedures designed to provide information on which decisions are made; the gathering and analysis of data. Topics include the use of secondary data and appropriate sampling and research methodologies. 

8) Global Business Management (30 hrs): Comprehensive investigation of the management role, including functions such as planning, organizing, directing, staffing, and control. Identification and discussion of pertinent policies and management issues through case analyses in international context. 

9) Market, Strategies & Organizational Structures (30 hrs): This course covers a broad spectrum of theories and applications in different settings of the global open  economy. Specific emphasis is given to the problem of the long-term co-operation between different actors of the business world to overcome the market trends. 

10) Intercultural Business Communication (30 hrs): This course examines the communication element in a variety of intercultural situations. Through case studies, readings, presentations, students learn to think creatively about communication as a vital element for being effective in any economic environment.

Concentration I: International Business Management


The following curriculum is essentially focused on key issues in Management, while stressing practical international business skills. All courses are taking the international key concepts into account, and are aimed at ensuring that the students envisions business in a thoroughly global way. 

Course descriptions:

–         1) Managerial Accounting (30 hrs): This decision-making course emphasizes the use of managerial accounting concepts and techniques in a wide variety of organizational settings and functions. 

–         2) Financial Management (30 hrs): A survey of decision-making techniques in the financial management fields. The role of financial planning and the acquisition and utilization of funds is stressed along with analytical concepts for evaluating decisions. 

–         3) Production Management & Control (30 hrs): An analysis of inputs, processes, and outputs of the production system. Specific emphasis is given to the problem of design and control of products and processes. 

         4) Money, Banking & Credit (30 hrs): A functional study of monetary, banking, and credit structure today; including a critical examination of monetary theory and policy recommendation. 

      5) Financial Strategy & Reporting (30 hrs): Aims at developing a thorough knowledge of the concepts, standards and principles of financial management with respect to reporting to creditors, stockholders, government bodies and others. 

Concentration II: Corporate Intelligence & Knowledge Management.


This concentration offers an integrated approach based on Consulting and Leadership Management. It links a variety of business discipline (i.e. Market Intelligence, Innovation and Advanced Technologies Management, Decision Making & Planning) and combines these disciplines to provide clarity, consistency, and an acute perception of Knowledge Management based structures. 

Course descriptions

–         1) Marketing Intelligence Concepts & Marketing Engineering (30 hrs): Intelligence gathering and research methods. Topics include: Data Identification, Data Collecting, Data prioritization and analysis. 

–         2) Strategic Technology Innovations (30 hrs): Proper economics forecasting of new industries and business ventures depend largely on the assessment of emerging technologies and their involvement into the Corporation Programs of research, development and engineering, in order to meet emerging business trends. 

–         3) Fundamentals of Knowledge Management (30 hrs): Focus is set on operational Knowledge Management methodologies and the application thereof in a variety of settings, Knowledge Plan & Control Cycle – Knowledge Mapping – Transferring Expert Knowledge… 

–         4) Knowledge Based Application Systems (30 hrs): Information Systems induces companies to create high performance software systems. “Application Systems” Management should not be seen only as the means of design and service improvement, but also as an integral part of business decision-making complexity by incorporating Artificial Intelligence, i.e. fuzzy logic, neural networks, genetic algorithms, knowledge discovery in database… 

–         5) High-Tech Competition & Marketing of Technological Innovations (30 hrs): This course includes Special Research Seminars covering the following issues: Creating a Business Plan for a high-tech company – Competing in a high-tech environment – Defining and preparing for future developments.

Concentration III: Global Information Technology, Electronic-Commerce & Net Economy Management


Each topic of this concentration focuses on the current solutions and developments in Information Technology, Electronic Commerce and Net Economy applications thereof in Commercial and Banking sectors as well as Industry. 

Course descriptions

–        1) Principles of Telecommunication Management (30 hrs): This course focuses on the fundamentals of telecommunication in order to understand network and system reliability, tariffs, pricing, forecasting future needs within the Business environment for telecommunication applications and developments. 

–         2) Information Technology Solutions & Strategy (30 hrs): The main strength in this course is laid on the Project Manager function to create the project plan by selecting the processes, tracking progress, and planning for the future and secondly, the role of the Process Manager in charge of data management (i.e. Data Warehousing Systems). 

–         3) The Information Economy: Electronic Commerce, Net Economy & Global Enterprises (30 hrs): This course deals with issues of:

  • (i). Marketing in Computer Mediated Environments. In today’s process of Mass customization and personalised information, Networked Multimedia is a natural evolution of Business Communication aimed at markets of the 21st century to maintain companies’ competitive edge and keep customers by means of the Internet (the business-to-business or business-to-customer communications).
  • (ii). Marketing and Multimedia. Multimedia integration processes in the context of, presentations, trade shows, identifying clusters of individuals and computers, training, direct marketing, point of sale in retail, distance learning.
  • (iii). Multinational Companies and Micro-Innovative enterprises.


–         4) Banking & Financial Application Programs (30 hrs):

  • Part I: Payment Operation Techniques, Electronic Banking, Electronic Fund Transfer (EFT) and more.
  • Part II: Fraud Issues and key elements of Information Systems Security (ISS).


–         5) Telematics Services Planning & Marketing (30 hrs): The course focuses on defining the trends and growth prospects of Information and Tele-Communication Services. Telematics, as a value-added business category by monitoring the fast technology changes, analyzing the impact of technologies convergence, and acknowledging the metamorphosis undergone by organizational and legal structures, as well as the new specifications of financial techniques of telematics services.


Concentration IV: Leadership & Change Management


This Concentration prepares students for broader leadership responsibilities and for more specific assignments in the implementation and monitoring of change within the business world.

 Course descriptions

–         1) Foundations and Concepts of Leadership (30 hrs): This course covers the humanistic, social and economic perspectives of historical and contemporary leaders from around the globe. Contrasts are drawn from the influences of leaders and followers, while highlighting some of the classical foundations of leadership that still continue to operate in present times. Students will also undertake the first guided assessment of their personal leadership profile and style. 

–         2) Multidimensional Leadership Approaches (30 hrs): A practical examination of the organizational and leadership models developed during the previous century. Relies on multiple well=documented examples and cases for discussion. Focuses on the core competencies required from 21st century leaders, and identifies common grounds and major differences between management and leadership. By the use of performances tools students gain additional insights in self-leadership and in learning teams and groups. 

–         3) Values, Ethics and Responsibilities of Leaders (30 hrs): Study of the definition and the actual implementation of personal and organizational values, principles, and codes of conduct. Drawing from these elements, the ethical issues in decision-making are clearly emphasized. Cross-cultural and global perspectives provide a framework for the comparison of global diversity with universal standards of leadership. Includes analysis and discussions of cases and dilemmas encountered when working in international or home-country settings. 

–         4) Advanced Behavioural Dynamics (30 hrs): Designed to strengthen the students’ understanding of human behaviour in teams, groups and organizations. Building on the key elements acquired in the Organizational Behaviour course, this subject deals with unavoidable aspects of leadership such as stress resiliency, conflict and crisis management, effective problem solving, and team dynamics. The structure of this course is almost exclusively practice-oriented, with extensive workshops, creative techniques, teams assignments, and other experiential methods. 

–         5) Organizational Leadership: The Mastery of Change (30 hrs): In our current society, change occurs at an unprecedented rapid pace. The role of the leader includes the recognition of pressures for change, and the mastery of it. This course encompasses changing attitudes and lifestyles, and many other aspects: forecasting and designing new futures for organizations, handling expansionary or downsizing processes, and lifelong learning frameworks. Students will have the opportunity to analyse success and failure, their causes and implications, and leadership actions.

The UBI MBA Program follows a Foundation Program, called PRE-MBA (to be found here under) taught by School of Graduate Studies, Vietnam National University Ha Noi. The aim of this specific program (2 months & 1/2) is to ensure that all students enrolled have taken the necessary pre-requisite courses and acquired a sufficiency proficient command of Business English.

Foundation Program: PRE-MBA.


1) English for Business (60 hrs)

2) Statistics for Business & Economics (30 hrs)

3) Financial Accounting (30 hrs)

4) Introduction to Finance (20 hrs)

5) Economics (macro & micro) (40 hrs)

* Admission Requirements:

         –         Admission to the Pre-MBA program : 

  • Graduate  (University) degree
  • ·        Professional Experience
  • ·        English ( TOEFL 500)

  –         Admission to the MBA programis based on the successful passing of the Pre-MBA exams. These exams will be corrected by VNU-HN and will account for 70% of the final decision. An exam on English proficiency will be elaborated and supervised by UBI. The latter exam will be marked by UBI and will account for 30% of the final decision.


* Academic Calendar:

Every full MBA program (15 courses, 450 hours) will cover a period of 18 months (including the 2nd session of examinations), from the initial starting day to the Graduation Ceremony. Every course will involve 30 hours of teaching by a UBI professor (in English, without translation), at a rate of 3 hours per day (outside office hours). One course will cover a period of 4 weeks (2 weeks for lessons, 2 weeks for revision), ending by a final exam, elaborated and marked by UBI professor.

* “Honor System”, Marking Scheme and MBA Degree:    

           The ‘Honor System‘ is as follows: GPA: 3,5 = Cum Laude (With Honors); 3,75 = Magna Cum Laude (With High Honors); 3,85 = Summa Cum Laude (With The Highest Honors).

            The Marking scheme to be used is as follows: A+ = 4; A = 4; A- = 3,7; B+ = 3,3; B = 3; B- = 2,7; C+ = 2,3; C = 2; C- = 1,7; D+ = 1,3; D = 1; D- = 0,7; F = 0. GPA stands for Grade Point Average.

The UBI Master (MBA) degree and Marking Scheme is based on the American System in its true application. It is awarded by UBI to the students who will have taken successfully all the required exams. The minimum GPA for obtaining the degree is 3,00.

* Teaching Evaluation:

During the MBA program, the students will be required to fill in a Teaching Evaluation Form. This form focuses on the teaching methodology and the UBI professor’s capacity to promote his material in an appropriate way.

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